The height of sophistication is simplicity
— Clare Boothe Luce

About Joanna

Joanna McCartney is the founder and designer of Pyne & Smith Clothier.  Growing up in a small traditional village in the English countryside, her grandmother and mother taught her to sew. Pyne & Smith Clothiers is named after Joanna's Granny - Mary Elizabeth Smith, and her Great Granny Pyne, on Joanna's maternal side.

Joanna's love of travel led her to California, where she fell in love with a local surfer and planted roots in a small beach town. She started dressmaking after a very hot summer & an unsuccessful search for cool, comfortable dresses that were beautiful, functional and comfortable. Tired of dresses that weren’t built for an every day life, or an average woman,  Joanna began making the dresses herself, and selling them at a market in Los Angeles, and so began Pyne & Smith Clothier. 

When she’s not working on custom linens, or dressmaking, Joanna spends her time enjoying outdoor pursuits, such as surfing and hiking, and traveling yearly back and forth between England and her home in California.


Style & Quality

Pyne & Smith dresses are made from 100% flax linen, which is designed and crafted to last and improve with time.  We custom design all of our linen fabrics.

Our dresses are designed in a classic, timeless style that is as functional as it is elegant. Wear your dress to the beach or out to dinner in comfort and in style.



The journey for a Pyne & Smith dress begins in Europe, in a flax field. The flax plants are harvested and prepared for weaving by going through a laborious, time consuming process of drying, threshing and retting.  When the finished material is ready to be spun into yarn, it resembles bunches of long, blond hair. Hence the term “flaxen” for light haired folk.

The flax material is then spun into thread and dyed to the colors that we specify in our custom fabric designs and woven into the finished 100% linen that we use for our dresses.

The fabric in then flown to our cutter in Southern California, where the dresses are cut and bundled ready for sewing (we gather the waste from these cuttings & send them to be recycled into car & airplane seat coverings.)

The cut pieces are then sewn and finished by our sewing contractor in Los Angeles. We spent two years looking for the most experienced and ethical production facilities to make sure our dresses were being made by people that pay and treat their employees a fair, living wage in a safe and friendly working environment. While there are many garment manufacturing places around the world that offer MUCH cheaper pricing, very few have the quality and compassion that we demand for our dresses. Top quality sewing, attention to detail, and most importantly, the employees are happy and well compensated!

We pick up our dresses once they are finished, inspect every single one, then it’s bagged and shipped, right to you.